The Lakes

The Lakes Tauranga is a premium residential subdivision found at the heart of Tauranga’s rapidly growing city. Just eight minutes from the CBD it offers a quality lifestyle for families in a great community.

Metro Marketing has been the outsourced marketing department for The Lakes Tauranga since 2012 and a long standing client of Michelle and her supporting team of marketing consultants and creatives.

Since starting with The Lakes in 2012 we have been responsible for the launch of most of Stage 2 and all of Stage 3 for the subdivision. In the design and project management space we have created print collateral, advertising, billboards, signage and software.

Our digital activities have covered a range of activities including search engine optimisation, the creation of their online presence and the co-ordination of email marketing campaigns. Beyond this we have implemented extensive Google display, remarketing and search campaigns.

As proof of our collective efforts we’ve been able to grow The Lakes’ monthly website users by 422% since July 2014. Growing from 800 users a month to over 4100 users in August 2015.