Marketing for Property Developers & Trades
From subdivisions to building and gas companies, to small time tradies and real estate agents, we’ve worked with businesses all over the property industry. Get in touch to see what we can do for your team.
The property and trades sector is one we have been working in for more than seven years in New Zealand. Our experience and insight gives us a leg up in marketing for this industry.
All of our experts operate according to best practice marketing thought. We take an old-school approach, choosing to think first and act second.
Strategic thinking is at the forefront of every marketing plan we complete. We aim to work purpsosefully – carrying out campaigns that make sense and fit within the bigger plan at play.
Frequently Asked Questions
How does outsourcing work?
When you outsource your marketing work to an agency like Metro, you’re essentially hiring a marketing manager and implementation team on an as needed basis. You benefit from insights that we develop by working with clients from right across the building industry and from other fields, as well as accessing marketing expertise that may be unaffordable for your business otherwise.
The key advantage for your organisation is that you get the skills you need when you need them. If you need full-time digital work one month, a videographer the other, and then a design or PR team in between, your marketing manager can manage your budget and ‘plug and play’ the right skillsets into your team as needed. This means one month your designer might have more to do, and the next month less, but you’re not footing the bill for the downtime. It’s all swings and roundabouts, but essentially we make sure that you’re getting the most out of your marketing spend by only paying for what you need.
The last thing to remember about outsourcing is – we can work with your existing team and suppliers. If you’ve already got a great team doing good marketing, but just need a skilled designer to cover maternity leave, or a marketing manager to help you go through a rebrand process – we’re able to help. Whatever you’re thinking, get in touch and let us know – because chances are we’ve worked with your setup before or we’re willing to try.
Where are you based?
Our head office is based in Tauranga, but we have teams established in Rotorua, Hamilton and Wellington.
Do I have to hire a whole team?
We work on a ‘engage as you need’ basis, which is one beauty of outsourcing – you pay only for what skills you need to keep your team driving daily results. We can work with an existing team, provide occasional advice, or operate as your full marketing department – working with an annual budget at an executive level to drive better returns for your organisation.
What size organisations do you work with?
Medium sized enterprises are our forte, as we find that this is where our clients derive the most value from our team. We’ve also worked with owner-operators, start ups and organisations with as many as 400-700 staff. It all doeends on the context – but we’re usually willing to explore options.